Pasco Reporter

Washington, DC:  Earlier this week, the Federal Trade Commission (FTC) sent letters to 50 online marketplaces nationwide notifying them about their obligation to comply with the new Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers (INFORM Consumers Act) which was authored by Representatives Gus Bilirakis and Jan Schakowsky.  The FTC advised businesses that they must be in full compliance by June 27, 2023 or face enforcement that could result in civil penalties for violations. The INFORM Consumers Act directs online platforms that allow for third-party sellers of consumer products to verify the identity of high-volume third-party sellers, which will help prevent organized retail crime. The Act also ensures that consumers can verify basic identification and contact information for high-volume third-party sellers of consumer products on online marketplaces. The agency recently released a guidance for businesses to better understand their obligations under the law. 

“Our pro-consumer legislation enacts uniform, nationwide rules to promote safety, increase transparency, and provide greater accountability for online sales. It will provide a layer of enhanced protections for consumers from stolen and counterfeit goods without adding undue burdens on small mom-and-pop businesses," said Congressman Bilirakis. "This new law is a win-win for consumers and legitimate businesses in the online marketplace, and I am pleased to see the law will soon be fully implemented." 

“For too long, criminals have raked in profits by selling dangerous, counterfeit, and stolen products online. This ends next week when the INFORM Consumers Act, which Rep. Bilirakis and I fought so hard for, is finally enacted. This new law will require platforms to verify the identity of online sellers, which will discourage criminals and fraudsters, protect consumers and legitimate businesses, and will increase trust in the marketplace,” said Congresswoman Schakowsky. “I am glad to see the FTC has already taken steps to notify marketplaces nationwide of their obligation to comply with this law. Consumers deserve to shop with the peace of mind that their products are safe and legitimate.”

Original source can be found here.